Snapdeal aims to take the DEN TV shop to 100 million households across India over the next 12 months.
New Delhi, Jan 20:
Online market place Snapdeal.com, on Tuesday, said it has entered into a
50:50 joint venture with DEN, India's television distribution company,
to launch a 'TV Commerce' channel ‘DEN Snapdeal TV shop'.
The company aims to create a multi-nodal electronic shopping avenue for
customers through this joint venture, it said in a statement.
Snapdeal aims to take the DEN TV shop to 100 million households across India over the next 12 months.
The channel is currently available for viewers on channel number 132 on
DEN cable network and will be extended to other cable and DTH networks
in the course of the next six months, it said.
DEN Networks Ltd. reaches about 13 million households in over 200 cities across 13 states in the country.
The joint venture will benefit those customers who have limited access
to internet services particularly in Tier 2 and 3 cities further
hampered by lack of physical access to top retail products and brands at
competitive prices, the company said.
Speaking about the partnership, Kunal Bahl, Co-founder and CEO
Snapdeal.com, said, “India is a country with many heterogeneous segments
of consumers, and we believe that by reaching 150 million households
with 600 million people that have a TV, we can create another revolution
through TV Commerce.”
“Together we aim to offer the customers a wide assortment of products
and provide them with a hassle free buying experience. The response to
the pilot has been extremely encouraging and we are sure DEN Snapdeal TV
Shop will be well received by our viewers," Sameer Manchanda, CMD, DEN
Networks, said.
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Source : http://www.thehindubusinessline.com/features/smartbuy/snapdeal-den-to-launch-tv-commerce-channel/article6804939.ece