Alibaba Group Holding Ltd (NYSE:BABA) is no stranger to making investment in promising startups in China as well as globally. A ‘Wall Street Journal’
report suggested that Alibaba Group Holding Ltd (NYSE:BABA) has decided
to invest in an Israel based startup Visualead. What does this
Visualead do? Why is Alibaba Group Holding Ltd (NYSE:BABA) interested in
this startup?
Alibaba Group Holding Ltd (NYSE:BABA)
said on Tuesday that it will be investing an undisclosed amount in a
tech startup Visualead which deals with QR codes. This will be the first
investment for Alibaba Group Holding Ltd (NYSE:BABA) in Israel.
Visualead is a promising startup which
works on developing Quick Response Codes (QR Codes). These codes can
easily be scanned by a smartphone. The article suggested that QR codes
is very popular in China and is making its strides into western markets
and Japan.
QR codes have multiple applications,
which include scanning codes with smartphones for downloading apps,
coupon redemption and promotion sign up, etc. These codes can also be
linked to a person’s social network account and other can just follow or
make contact with the person just by scanning the code.
Usual QR codes in practice are black and
white in color and considered to be boring aesthetically and for
advertising purposes. Visualead has developed some patented technology
which enables color codes and they can embed even the company logos into
the codes, thereby enabling easy marketing tool.
“Chinese consumers are definitely more used to scanning QR codes than any other consumers around the world,” Visualead CEO, Nevo Alva was quoted as saying.
Visualead with work with Alibaba Group
Holding Ltd (NYSE:BABA) in developing codes for consumers in Tmall and
Taobao online shopping platforms. These codes can help the consumer and
merchant in many ways.
Chinese companies like Alibaba Group
Holding Ltd (NYSE:BABA) has been investing in Israel for the last two
years, which looks like a promising place for startups like Visual with
promising technologies.
Disclosure: None
image: http://cdn2.insidermonkey.com/blog/wp-content/uploads/2014/01/Warren-Buffett-225x300.jpg
Free Report: Warren Buffett and 12 Billionaires Are Crazy About These 7 Stocks
Let Warren Buffett, David Einhorn, George Soros, and David Tepper WORK FOR YOU. If
you want to beat the low cost index funds by an average of 6 percentage
points per year look no further than Warren Buffett’s stock picks.
That’s the margin Buffett’s stock picks outperformed the market since
2008. In this free report, Insider Monkey’s market beating research team
identified 7 stocks Warren Buffett and 12 other billionaires are crazy
about. CLICK HERE NOW for all the details.Read more at http://www.insidermonkey.com/blog/alibaba-group-holding-ltd-baba-to-invest-undisclosed-amount-in-israel-based-tech-startup-visualead-338058/#QXtZXUA9xyTIwIbh.99